Nozomi Torii co-leads
B Market Builder Japan and serves as
CEO at VALUE BOOKS Inc., a certified B Corp and circular business based in Nagano, Japan. After working in finance, she joined VALUE BOOKS in 2015, where she helped integrate purpose into business and community, and began serving as CEO in 2024.Her story—told through her dual roles at B Market Builder Japan and VALUE BOOKS Inc.—has been featured in multiple media outlets, including
LIFT Economy’s podcast and
Nikkei Woman. A frequent speaker and facilitator, Nozomi brings a bridge-building perspective that connects Japan’s centuries-old business traditions with the global B Corp movement. She also works closely with colleagues across the B Lab Global Network to expand the reach of the movement.As facilitator of
Built to Last, she weaves diverse voices and generations together to explore how purpose endures—and how small ripples of intention can grow into waves of lasting impact.
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