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Thursday April 23, 2026 11:00am - 12:00pm CDT
The new B Lab Standards V2 are significant enough that many teams and companies don’t know where to start. They’re not sure who owns what, or how to turn policy goals into measurable progress. This session shows what happens when software, strategy, and business practice come together to transform confusion into coordinated action.

Through a real-world case study, attendees will see how Ecolytics, Profitable Purpose Consulting, and their joint client, Climate First Bank, mapped the B Corp V2 requirements, assigned accountability across departments, and collected impact data efficiently. Their experience cut months off the prep timeline and created a repeatable framework others can follow.

Attendees will leave with the repeatable framework and roadmap they can use to create ripples from their own company. The more companies that certify and recertify, the greater the impact and the more worthwhile it becomes for everyone.
Speakers
avatar for Hazel Horvath

Hazel Horvath

Founder & CEO, Ecolytics
Hazel Horvath is the Founder & CEO of Ecolytics, a B Corp certified sustainability platform that helps companies operationalize the new B Lab Standards (V2.1) with clarity, data, and accountability. Through Ecolytics, Hazel partners with consultants and mission-driven businesses... Read More →
avatar for Nathan Stuck

Nathan Stuck

Founder, Profitable Purpose Consulting
Nathan is an award winning leader in the B Corp community and the Founder of Profitable Purpose Consulting, a culture, impact, and B Corp consultancy. He founded and chairs B Local Georgia and serves on the board of B Academics, a nonprofit committed to research and experiential B... Read More →
avatar for Lauren Dube

Lauren Dube

VP, Director of All Good Things, Climate First Bank

Thursday April 23, 2026 11:00am - 12:00pm CDT
Baird Center, Ballroom C 400 W. Wisconsin Ave. Milwaukee, WI 53203

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