About me
Hyeran Lee is an events marketing and engagement professional passionate about building community and driving positive social impact through human connections. She is the Events & Growth Marketing Manager at B Lab U.S. & Canada, where she leads the strategy, planning, and execution of convening for the B Corp community across the United States and Canada. Her work supports collaboration among businesses, advocates, and partners working to transform the role of business in society.
Before joining B Lab, Hyeran worked at Bike East Bay, a bicycle advocacy nonprofit representing Alameda and Contra Costa Counties in California. She held key roles, including Event Manager and Engagement Director, overseeing major events and community programs that advanced sustainable transportation and civic engagement.
Her career also includes experience in policy advocacy, community engagement, and business strategy, with earlier roles at the Los Angeles County Bicycle Coalition and Panasonic Corporation. Hyeran holds a Master’s degree in Urban and Regional Planning from UCLA and a Bachelor’s degree in Environmental Engineering from Osaka University.