B Lab’s new Government Affairs & Collective Action (GACA) standards expand what it means to be a B Corp by asking companies to use their voice for systemic change. But what does responsible advocacy actually look like in practice? This session will explore the fundamentals and reasoning behind the new GACA standard. You'll hear from B Corp founders, B Local leaders, and advocates about how to put the standards into practice.
Following a panel discussion, which will include an overview of the standard and the imperative of advancing critical actions in today’s socio-political climate, participants will be invited to select one of two workshop options to dive deeper into the GACA standards:
- GACA1: This company takes a responsible and transparent approach to lobbying.
- GACA2: This company works collaboratively to advance collective social or environmental impacts.
Attendees will learn:
- Practical steps to align with the new B Lab standards without performative compliance
- What it means to lobby (it’s not as scary as it sounds!) and why transparent lobbying practices strengthen trust with your brand audience
- How to build internal policies that make advocacy and transparency sustainable
- How small and midsized businesses can influence systems change
