About me
Elizabeth Anderson is CEO and co-founder of LunarLab, a product strategy and UX design studio based in Birmingham, Alabama. With a background in executive leadership, product strategy, project management, release management, she helps companies create scalable, inclusive, and ethical digital products that deliver real business value.
Over the past decade, Elizabeth has led the development and launch of software products across fintech, logistics, education, eCommerce, nonprofit, and other industries - ranging from SaaS and AI to mobile, IoT, and enterprise systems. Known for her calm clarity and systems thinking, she excels at solving complex problems, aligning cross-functional teams, and guiding products from idea to execution with precision and purpose.
In addition to her role at LunarLab, Elizabeth serves on the boards of Birmingham Women in Technology and Tech Equals, and is actively involved in civic and mutual aid work. She’s also a mom of two young daughters and previously ran for U.S. Congress in Alabama’s 6th District, bringing her deep experience in strategy, systems thinking, and human-centered leadership to the fight for a more just and equitable future.
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