Catherine Higgins Whiteside is the senior vice president of marketing and communications at Sunrise Banks, where she is responsible for creating strategic marketing programs that build brand awareness and loyalty for the bank and its mission to improve financial wellness for all.
Prior to joining Sunrise Banks, Catherine served as vice president of marketing for Radisson Hotel Group Americas. There, she built strategic marketing programs to drive consumer awareness, increase brand loyalty, and deliver exceptional guest experiences for Radisson Hotel brands throughout the U.S., Canada, Latin America, and the Caribbean.
Catherine was named to the 2026 Top Women in Communications list by Ragan Communications, and a 2025 Notable Leader in Marketing by Twin Cities Business Magazine.
Catherine earned her MBA from the University of Minnesota’s Carlson School of Management and her bachelor’s degree from the College of St. Benedict. She lives in Minneapolis with her husband and daughter.
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