This dynamic session explores how purpose-driven transformation happens at every scale—global, national, and organizational. Moderated by Mike Rowlands of Junxion Strategy, the conversation opens with global expert Victoria Hurth sharing insights on systems change and the critical role of international standards, highlighting ISO 37011 and the global definition of organizational purpose. Hurth demonstrates how global alignment is emerging as an enabler of impact and as a core B Corp topic. Rowlands then spotlights the Canadian Purpose Economy Project (CPEP), introducing its innovative, systemic intervention strategy that targets key leverage points—from CEOs to business schools—to accelerate change across Canada. This national movement exemplifies how collective action, another key B Corp impact pillar, can shift the trajectory of an entire economy.
Finally, two case studies—IQVF and GreenShield—bring the discussion to the organizational level, showing how purpose, stakeholder engagement and collective action show up in practice. These distinct and complementary perspectives offer practical examples and actionable inspiration for leaders seeking to drive ripples-to-waves systems change from the inside out.
Attendees will learn insights about:
- Purpose-driven transformation gains power when global alignment, collective action, and organizational commitment work together, and every scale, from international standards to individual organizations, matters.
- International frameworks like ISO 37011 actively create the shared language that purpose-driven leaders need to accelerate change, and understanding their connection to B Corp principles opens exciting new pathways for deeper impact.T
- he Canadian Purpose Economy Project powerfully demonstrates how targeting the right leverage points, from CEOs to business schools, can build a national movement that transforms how business gets done at every level.
The ripples your organization creates today have the potential to become the waves of global systems change tomorrow—and this session shows you exactly how to start.
