About me
Alex Varricchio is the CEO and Co-Founder of UpHouse and AIEO, where he helps organizations navigate how they show up, communicate and compete in an AI-driven world. His work focuses on the intersection of brand, visibility, and emerging technology, helping teams adapt as people shift from searching to asking.
Through UpHouse, Alex has led award-winning campaigns and partnerships across public, private and non-profit sectors. With AIEO, he is pioneering a new category focused on how organizations are understood and surfaced inside AI-generated answers.
He speaks to business leaders on how AI is changing decision-making, discovery, and trust, and what it means to build a brand in a world where your audience may never visit your website.
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